• One of the world’s great gastronomic destinations, this small, lively city is the gateway to the Roero winemaking region.

    The restaurants, bars and shops of its baroque centre are not only culinary treasures, but also the fabric of the community as well. For these are where the locals socialise and do business. It is surely no coincidence that the Slow Food movement was born here – and still operates its global HQ from its original building. The annual cheese festival draws visitors from all over the world.

    Beyond the fine architecture and vineyard views, visitors can admire the Piemontese plain all the way, on a clear day, to the Alpine chain at its edge.

    Visit Bra as part of our Bar to Bra self-guided walking itinerary, the Bra city break or one of our guided trips.

    The top image (📸 Consorzio Tutela Roero) is Pollenzo, the ancient village which is part of modern-day Bra. The building houses the Banca del Vino and the Università degli Studi di Scienze Gastronomiche.

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